Ashley Andrews


Photo of Ashley Andrews
Ashley Andrews

Administrative Faculty

Web & Social Media Communications Specialist
Department of UNCE - Admin
University of Nevada/Mail Stop 405
1664 N. Virginia Street
Reno,  Nevada   89557

Office: (775) 784-4787
Email: andrewsa@unce.unr.edu
Building: Knudtsen Resource Center,  Office 103C
Personal Web: http://www.ashleynickole.com

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EDUCATION
A.A. in Business, Truckee Meadows Community College, 2011
B.S.B.A. in Marketing, University of Nevada, 2016
M.A. in Journalism, University of Nevada, 2017

ACADEMIC & RESEARCH INTEREST

My passion is using marketing and public relations principles to talk about University of Nevada, Reno; its land-grant mission; and research-based agriculture; children, youth and families; community and economic development; health and nutrition; horticulture; and natural resources information. My goal is to help Nevada communities to thrive.

My expertise includes event planning and management, developing and implementing marketing and communications plans, social media marketing, marketing-based writing, multi-media and web content creation, website design and maintenance, project management, and media relations.

AWARDS, HONORS, & PROFESSIONAL RECOGNITION

REPRESENTATIVE PUBLICATIONS

Lay or Popular Publications
Andrews, A. 2017, Community Gardening Makes Reno Bloom, Reno Gazette-Journal
Andrews, A. 2017, Garden Classes Nurture Garden Dreams, Reno Gazette-Journal
Andrews, A. 2017, Get ready in case of heavy rain or flood events this winter, Reno Gazette-Journal
Andrews, A. 2017, Honoring Fallen Soldiers in the Garden, Reno Gazette-Journal
Andrews, A. 2017, It’s Summertime in the Garden, and Plants are… Sticky?, Reno Gazette-Journal
Andrews, A. and Hanson Mazet, W. 2017, Landscape Design Principles Build Four Seasons of Interest, Reno Gazette-Journal
Andrews, A. 2017, Learn about the Birds and the Bees to Boost Garden Yields, Reno Gazette-Journal
Andrews, A. 2017, Mow This Way for a Healthy, Attractive, Hardworking Lawn, Reno Gazette-Journal
Andrews, A. 2017, Page-Turners for Plant-Lovers: Must Reads for Seasons of Success, Reno Gazette-Journal
Andrews, A. 2017, Prune fruit trees to create beautiful, edible landscapes, Reno Gazette-Journal
Andrews, A. 2017, Start the Summer Garden Indoors with Seeds or Cuttings, Reno Gazette-Journal
Andrews, A. 2017, Strategic Garden Cleanup Creates Garden Homes for Pollinators, Reno Gazette-Journal
Andrews, A. 2017, The secret science behind bright long-lasting fall color, Reno Gazette-Journal
Andrews, A. 2017, Winter Is Coming and a Hoop House Would Help, Reno-Gazette Journal
Andrews, A. 2016, Decorating Eating and Composting for a Sustainable Halloween, Reno Gazette-Journal
Andrews, A. 2016, Experience Field Day, Reno Gazette-Journal
Andrews, A. 2016, Food Safety in the Edible Garden, Reno Gazette-Journal
Andrews, A. 2016, Fresh-Cut Christmas Trees Create Memories, Improve Forest Health, Reno Gazette-Journal
Andrews, A. 2016, Good Food Can Be Hard to Find, Reno Gazette-Journal
Andrews, A. 2016, Grow Great Gardens and Luscious Landscapes in 2016, Reno Gazette-Journal
Andrews, A. 2016, Nevada Gardeners Tame Desert, Grow Beauty and Delight, Reno Gazette-Journal
Andrews, A. 2016, Plants Getting Sticky?, Reno Gazette-Journal
Andrews, A. 2016, Prepare for winter river floods, Reno Gazette-Journal
Andrews, A. 2016, Preserving the Harvest, Reno Gazette-Journal
Andrews, A. 2016, School Gardens Grow Healthy, Active Students, Reno Gazette-Journal
Andrews, A. 2016, Teaching How to Grow Healthy Food in Reno's Food Desert, Our Town Reno
Newton, J. and Andrews, A. 2016, The Ecosystem of Compost Piles, Reno Gazette-Journal
Andrews, A. 2016, Turn Golden Fall Leaves into Garden Gold with Composting, Reno Gazette-Journal
Andrews, A. 2016, Uncover Holiday Houseplant Secrets with Botany, Reno Gazette-Journal
Andrews, A. 2016, Winter Reading Grows Healthy Soils, Plants and Minds, Reno Gazette-Journal
Andrews, A. 2015, Bugs Don’t Bug Kids, Reno Gazette-Journal
Andrews, A. 2015, Fall Lawn Care Grows Healthy Spring Lawns, Reno Gazette-Journal
Andrews, A. 2015, Field Day: A Northern Nevada Tradition, Reno Gazette-Journal
Andrews, A. 2015, Gardening Around Children, Reno Gazette-Journal
Andrews, A. 2015, Gardens Grow Healthy Families, Communitites, Reno Gazette-Journal
Andrews, A. 2015, Get a Head Start on Garden and Landscaping, Reno Gazette-Journal
Andrews, A. and Kratsch, H. 2015, Grow Crops, Raise Fish With Aquaponics, Reno Gazette-Journal
Panton, L. and Andrews, A. 2015, Hardworking Flowers for Your Summer Garden, Reno Gazette-Journal
Andrews, A. 2015, Holiday Host Gifts for Plant Lovers, Reno Gazette-Journal
Andrews, A. and Kratsch, H. 2015, Native Plants Help Conserve Water, Reno Gazette-Journal
Andrews, A. 2015, Peas for St. Patrick’s Day and Other Cool-Season Gardening Tips, Reno Gazette-Journal
Andrews, A. 2015, Save Water and Your Garden and Landscape, Reno Gazette-Journal
Andrews, A. 2015, Starting Seeds Indoors, Reno Gazette-Journal
Andrews, A. 2014, (Re)discover Extension at Field Day 2014, Reno Gazette-Journal
Hanson Mazet, W. and Andrews, A. 2014, 40 Years of Master Gardeners Helping Nevadans, Reno Gazette-Journal
Andrews, A. 2014, Bring the Outdoors Indoors for Thanksgiving, Reno Gazette-Journal
Andrews, A. 2014, Buy Local, Grow Local: Plant Your Garden with Plants from Nevada Plant Sales, Producers, Nurseries and Garden Centers, Reno Gazette-Journal
Andrews, A. and Morrow, L. 2014, Donating the Harvest, Reno Gazette-Journal
Andrews, A. and Morrow, L. 2014, Food Safety in the Garden, Reno Gazette-Journal
Andrews, A. 2014, Gifts for Gardeners, Reno Gazette-Journal
Williams, K. and Andrews, A. 2014, Grateful for School Gardens, Reno Gazette-Journal
Andrews, A. 2014, Master Gardeners Help Nevadans, You Can Too, Reno Gazette-Journal
Andrews, A. 2014, Overwintering Containerized Plants, Reno Gazette-Journal
Andrews, A. 2014, Perfect Presents for Plant Lovers, Reno Gazette-Journal
Hanson Mazet, W. and Andrews, A. 2014, Plant Cool-Season Crops Early for Payoff Later, Reno Gazette-Journal
Panton, L. and Andrews, A. 2014, Spring Miracles– Planting spring-blooming bulbs, Reno Gazette-Journal
Andrews, A. and Skelly, J. 2014, What is Firescaping?, Reno Gazette-Journal
Andrews, A. 2013, Activities for All at Field Day, Reno Gazette-Journal
Andrews, A. 2013, Enjoy Healthful Microgreens Grown Year-Round, Reno Gazette-Journal
Andrews, A. 2013, Holiday Gifts for Gardeners: a Master Gardener Wish List, Reno Gazette-Journal
Andrews, A. 2013, Selecting and Caring for Holiday Houseplants, Reno Gazette-Journal
Andrews, A. 2013, Using Edibles for Landscape Accents, Reno Gazette-Journal
Andrews, A. 2011, New Gardening and Landscaping Classes for a New Year, Reno Gazette-Journal
Trade Journals
Andrews, A. 2017, Content marketing for your green industry business, Landscape Nevada Magazine
Special Publications
Andrews, A. and Chichester, L. 2018, Facebook for Extension Professionals, University of Nevada Cooperative Extension
Abstract:
Universities, colleges and Cooperative Extensions around the country use social media to reach constituents with instructional, research and outreach messages. When Extension professionals participate on social networks, members of the public have access to news and information from valued, trusted and credible sources. And, when Extension professionals engage with them, online networks provide interactive, genuine and far-reaching communities that keep Extension professionals current and connected to issues or concerns of the general public and present opportunities for collaboration and scientific inspiration. While these opportunities are found in various social networks, this publication focuses on Facebook. It includes information on platform selection and use, maintaining a professional and personal balance, social license, accessibility, responding to criticism with professionalism, and more.
Policies/Procedures
Cooperative Extension Faculty & Staff Resources 2019, 7,009: University of Nevada, Reno Social Media Policy, University Administrative Manual
Abstract:
University of Nevada, Reno's Social Media Policy is part of the University Administrative Manual. The policy recognizes the role of social media in fostering communication, collaboration and the exchange of information, and in supporting the University's mission, goals, programs and efforts. The policy provides guidance on maintaining social media sites related to our University work, including on deleting content, blocking users, copyright, fair use, logos, confidential information, terms and conditions, crisis communications, and more.
Cooperative Extension Faculty & Staff Resources 2019, Advisory Committee, University of Nevada Cooperative Extension
Lyles, I. 2019, List of Cooperative Extension Statewide Faculty, University of Nevada Cooperative Extension
Cooperative Extension Faculty & Staff Resources 2019, Mission Statement, University of Nevada Cooperative Extension
Cooperative Extension Faculty & Staff Resources 2019, Partnership Statement, University of Nevada Cooperative Extension
Cooperative Extension Faculty & Staff Resources 2019, Titles and How to Use Them, University of Nevada Cooperative Extension
Cooperative Extension Faculty & Staff Resources 2019, Trade or Brand Disclaimer, University of Nevada Cooperative Extension
Cooperative Extension Faculty & Staff Resources 2019, University Logos for Social Media Profiles, University of Nevada Cooperative Extension
Cooperative Extension Faculty & Staff Resources 2019, University logos, signatures and identifiers, University of Nevada Cooperative Extension
Abstract:
The Block N is the core element of the University's official academic brand. It should appear on all print and digital pieces. The Block N logo is the University's logo mark. The University's logotype is "University of Nevada, Reno." Combined, they are the University's main signature. College, unit and department identifiers feature the University's main signature. The Block N logo, the University signature, and college, unit and department identifiers should never be altered in any way (including their colors). They should have clear space all of the way around them, and they should not fall below minimum size. Secondary logos should not be created; they are not permitted by the University Administrative Manual. Download horizontal and vertical positive and reversed Block N, University signature, and college, department and unit identifier logos in PNG and EPS file formats.
Cooperative Extension Faculty & Staff Resources 2018, 5,304: Event Accessibility and Accommodation Policy, University Administrative Manual
Abstract:
The University's goal is to create a campus climate accessible to all, and proactively plan events free of physical, communication and/or other barriers so all individuals may meaningfully participate in campus activities and events. This policy and related provisions articulate the requirements for accessibility of events occurring in space owned or leased by the University. This policy applies to all faculty, staff, departments, recognized student organizations and university-affiliated organizations. This policy relates to events, including meetings, programs, conferences, speaker presentations, workshops, trainings, gatherings, rallies and other activities, which are either held at space owned or leased by the University or sponsored by the University and held at space owned or leased by a third party.
Cooperative Extension Faculty & Staff Resources 2017, Social Media Policy | College of Agriculture, Biotechnology & Natural Resources; University of Nevada Cooperative Extension; and Nevada Agricultural Experiment Station, University of Nevada Cooperative Extension
Cooperative Extension Faculty & Staff Resources 2016, 1,900: Equal Employment Opportunity Statement, University Administrative Manual
Abstract:
The following Equal Employment Opportunity/Affirmative Action Statement must be placed on all print and electronic pieces. If the publication is in Spanish, use the Spanish version. In instances where the piece is too small for the above statement, such as bookmarks or postcards, the following statement is acceptable: An EEO/AA institution.
Cooperative Extension Faculty & Staff Resources 2016, 1,900: Equal Employment Opportunity Statement (Spanish), University Administrative Manual
Cooperative Extension Faculty & Staff Resources 2016, Photo and Video Guidelines and Releases, Office of Marketing & Communications
Abstract:
A hallmark of the University brand is professional photography that features a rich, vibrant and highly-saturated look, often incorporating tilt-shift or selective focus techniques. Strive to showcase a diversity of real faculty, staff and students. Use stock photography only when no appropriate images can be sourced from the University's Flickr account. And, consider if a video/photo release is required. View University photographer information, photo release guidelines, and individual, group and online photo release forms.
Forms/Templates
Cooperative Extension Faculty & Staff Resources 2015, Copyright FAQs and Form Letters Asking for Permission and Granting Permission, University of Nevada Cooperative Extension
Cooperative Extension Faculty & Staff Resources 2014, Artwork Release Form, University of Nevada Cooperative Extension
Abstract:
In the event you use any art or other creative work done by a minor child (under 18), please have the parent or legal guardian sign a release form.